Chennai, May 13 (TruthDive): An innovative wedding invite of popular actors Arya and Nayanthara released on net created a buzz on Saturday. In the wedding invite, the wedding date of Arya and Nayanthara was fixed as 11 May.
The invite surprised all, but later it was confirmed that the wedding invite was a publicity stunt made to promote the upcoming movie “Raja Rani” of Arya-Nayan.
Manager of Nayanthara issued a clarification that the invite was part of a strategy to promote the film.
The teaser starts with the caption, “There is life after love failure.” It is followed by another statement, “There is life after love failure.”
The invite card was designed like a wedding invitation, with the lines ‘Arya Weds Nayanthara’. The date and time of marriage was also given in the invite. While some said the invite as a mere publicity stunt to promote the movie, others said this was a foreword to things to come.
As soon as, the Raja Rani teaser was released on May 11, the teaser started trending on Youtube in India and created records. The response to this innovative promotional campaign was over whelming. It received a mind blowing 2.5 lakh views in a single day. It has overlapped almost every other teaser campaigns of the big stars of Kollywood.
Raja Rani is directed by debutant Atlee. Apart from Arya and Nayan, the movie also stars Jai, Santhanam, Nazriya, Sathyan, Manobala, and Sathyaraj. G.V Prakash has composed music for the film.
Produced by Fox Star Studios, AR Murugadoss productions and S Shanmugam, Raja Rani has unique elements like romance, music and humour.
The teaser also said “Raja Rani” is a romantic comedy for all age groups, with the story revolving around the lives of two indifferent people (Arya and Nayanthara), who get married to each other.
“Raja Rani” is expected to hit the theatres in June.