Mumbai, Jan 18 (): After opening a chain of ‘Being Human’ stores last year in June in Dubai, the Dabangg star Salman Khan has now launched his first flagship ‘Being Human’ clothing store in Mumbai on Thursday evening. After France, Europe, and Middle East, Salman Khan has launched his ‘Being Human’ store right here in Mumbai. During the launch, the actor revealed the reason for launching his NGO – Being Human foundation.
The flagship store is in Bandra’s Linking Road with 4,000 sq ft area and reports said the shop would contain apparels like shirts, tees, shirts, jeans, trousers and funky accessories. The proceeds from the sales will go to the foundation for education and health initiatives for the underprivileged.
All the family members of Salman Khan – mothers Salma and Helen, Arbaaz-Malaika-Amrita and their children, Sohail-Seema Khan and their children, Alvira-Atul Agnihotri and Arpita Khan were present at the launch occasion.
Mandhana Industries has partnered with Salman to open the store. Manish Mandhana said the clothing line at the store was related to five concepts – love, hope, joy, help, care and share.
Salman Khan said he decided to channelize his charity works through Being Human. He believed money could save a life and improve quality of life, but he did not expect miracles.
Dabangg actor said an average of Rs 6.5 lakh is spent every day by Being Human. He wishes to make the trust self-sufficient. So, he requested the people to buy products sold at his shops, so that profits come to the trust.
Then about talking about the response of Being Human clothes, he said he was quite happy with the clothes. He does not let any of the clothes come into the market unless he wears it.
His next idea is to start a restaurant and the funds from the live concerts that they do during the promotion of their films would also be directed to Being Human. The pragmatic star said as long as his stardom is there, he would take advantage of it to push his trust. And when his stardom fades away, he would try something else.
The store will be open to the public this week.