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Micromax launches A90 and A100 smartphones

New Delhi, Aug 21 (): Micromax, the Indian leading handset maker has launched two smartphones Canvas A100 and Superfone A90 in the Indian markets. The company capitalizes on their low costs of production to keep their prices competitive.

Both the smartphones are powered with android 4.0 Ice Cream Sandwich with a 4.1 Jelly Bean update due later this year.

Ajay Sharma, Micromax said, “We are currently the second largest vendor for Android devices in the country and our target is to be the second largest smartphone brand in India.” The company is also targeting to capture 10 percent of the smartphone market.

Micromax A90 has a 4.3 “Super-Active-Matrix Organic Light-Emitting Diode (AMOLED), touchscreen display with the resolution of 480×800 pixel resolution. The smartphone has a Mediatek 6577 1GHz dual-core processor. It has an impressive 8MP rear camera, 0.3MP front camera, 512MB of RAM and only 1,600mAh battery. It comes with Android 4.0 ICS and pre-installed with AISHA. This smartphone is priced at Rs. 12,990 in India.

Key features of Superfone A90:

• Android 4.0
• 4.3” AMOLED touchscreen display
• 1 GHz dual core processor
• 512 MB of RAM
• Expandable up to 32 GB with a microSD card.
• 8 MP rear camera with flash
• 0.3MP front camera
• 3G, Bluetooth 2.1
• Wi-Fi 802.11b/g/n
• 3.5 mm Audio jack
• FM radio
• 1,600mAh battery
• Size: 125mm x 65mm x 10.6mm

Micrmax A100 sports a bigger screen of 5 inch touchscreen display with 480×854 pixels resolution and runs on the same Android ICS OS. This smartphone is powered by a 1 GHz dual core processor, comes with 512 MB of RAM and its memory is also expandable up to 32 GB with a microSD card. It has a 5MP rear camera, 0.3MP front camera, 512MB of RAM and only 2000mAh battery. This smartphone is priced at Rs. 9,999 in India.

Key features of Canvas A100:

• Android 4.0 ICS OS
• 5 inch touchscreen
• 1 GHz dual core processor
• 512 MB of RAM
• 5MP rear camera
• 0.3MP front camera
• 2000mAh battery
• 4GB inbuilt memory
• Bluetooth 3.0
• Wi-Fi and GPS
• FM radio
• Size: 142.2mm x 72.6mm x 11.9mm

India’s Micromax is making an entry into the US market and in the process takes advantage of the market’s crave for Android devices. The company is marketing its product in 14 countries.

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